Google To Boost Ranking for Responsive Sites With New “Mobile Friendly” Badge

Over the past few years, Google has been of the forefront of web innovation by encouraging best practices for responsive web design. This week, the search engine giant has been rolling out a new metric in its ranking for mobile searches, and mobile friendly sites are now tagged in Google search on those devices.

With now over a third of global traffic coming from mobile devices, having a responsive website is no longer a luxury. Google is now putting its own literal “stamp of approval” for sites that are up to speed with current online trends, focused primarily on responsive design.

This is what the badge looks like:

mobile friendly design seo

When Googlebot surveys your site, here’s a few requirements to get the “mobile friendly” tag, according to a recent post in Google’s Webmaster Central blog:

  • Avoids software like Adobe’s Flash that is not common on mobile devices;
  • Has texts that are readable without zooming in, sizes content to the screen so users don’t have to scroll horizontally or zoom;
  • Places links far enough apart so that the correct one can be easily tapped.

Google has also confirmed that it has been experimenting with special ranking for sites that provide a great mobile friendly experience. They have already been penalizing sites that aren’t optimized for smartphones and tablets. For 2015, we can expect responsive design to factor in more heavily in Google’s search algorithm.

Google has a testing tool and a webmasters mobile guide to make sure your website is designated as mobile friendly in the search engine.

 

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