Category Archive for "Business Insights"

Before Your Web Site Goes Live: Your Online Marketing Checklist

When starting a new business, online marketing is not always at the top of your agenda, but it should be a priority. Getting a fully functional website is a sort of a leap of faith that requires some time, analysis and investment. Before…

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Why You Should Avoid Using Google Translate on your Website

In order to make audiences from all over the world understand their content, some webmasters install a Google Translate widget on their websites, allowing users to change the language of texts using the search engine’s powerful translation tools. In absence of a…

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Facts & Myths on Negative SEO

Negative SEO happens when someone attempts to lower a website’s rankings on search engines. This can be done by employing simple “guerrila” tactics like sending links that are considered untrustworthy, denial of service (DOS) attacks, malware and other hacks meant…

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Tesla Gives Away Patents For Free in Effort to Revive Electric Car

Tesla Motors’ CEO Elon Musk made a surprisingly bold move last week by announcing that the company has changed its policy which consisted in protecting its patents for electric car technology from its competition. The innovative electric car manufacturer has…

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Mozilla CEO Brendan Eich Resigns Over Controversial Statements

Mozilla, the non-profit that develops web browser Firefox, was in hot water this week, after it named Brendan Eich its CEO, even though he had contributed $1000 to a campagin for Proposition 8, which would have banned gay marriage in…

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The Exponential Evolution of Open Source Web Development

Over the last few years it’s been hard to overlook the incredible speed at which website development is evolving. From standards in front end design, to back end functionality, the bar is being raised at a rate that is hard…

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Four Social Media Sites You Should Stop Ignoring

There are so many social media sites out there, it can be hard to choose which ones to use. Most brands stick to Facebook and Twitter, even though there are many other sites that could help them reach out to new customers in…

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Popular Crowdfunding Site Kickstarter Hacked, Asks Users To Reset Passwords

Kickstarter, a popular crowdfunding site where new business ventures can receive funding from strangers on the web, fell victim to hackers earlier this week, and notified its users to change their password information on Saturday. Though the site confirmed that…

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