Category Archive for "Blog"

SEM: How Negative Keywords Can Help You Improve Your Conversion Rate

When embarking on a search engine marketing (SEM) campaign, every click has a price tag. As search engine marketers, our goal is to make sure that these clicks lead to conversions. One of the best ways of getting those conversions is by making…

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Before Your Web Site Goes Live: Your Online Marketing Checklist

When starting a new business, online marketing is not always at the top of your agenda, but it should be a priority. Getting a fully functional website is a sort of a leap of faith that requires some time, analysis and investment. Before…

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Google To Boost Ranking for Responsive Sites With New “Mobile Friendly” Badge

Over the past few years, Google has been of the forefront of web innovation by encouraging best practices for responsive web design. This week, the search engine giant has been rolling out a new metric in its ranking for mobile searches, and…

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Why You Should Avoid Using Google Translate on your Website

In order to make audiences from all over the world understand their content, some webmasters install a Google Translate widget on their websites, allowing users to change the language of texts using the search engine’s powerful translation tools. In absence of a…

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Facts & Myths on Negative SEO

Negative SEO happens when someone attempts to lower a website’s rankings on search engines. This can be done by employing simple “guerrila” tactics like sending links that are considered untrustworthy, denial of service (DOS) attacks, malware and other hacks meant…

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Tesla Gives Away Patents For Free in Effort to Revive Electric Car

Tesla Motors’ CEO Elon Musk made a surprisingly bold move last week by announcing that the company has changed its policy which consisted in protecting its patents for electric car technology from its competition. The innovative electric car manufacturer has…

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Heartbleed: OpenSSL Gets Much-Needed Funding Thanks to Linux Core Infrastructure Initiative

After the Heart Bleed bug exposed a major vulnerability, there has been a renewed interest in internet security. Heartbleed is a security bug affecting the open-source OpenSSL. The flaw was deemed catastrophic by many important observers. “The Heartbleed bug allows…

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