Category Archive for "Advertising"

SEM: How Negative Keywords Can Help You Improve Your Conversion Rate

When embarking on a search engine marketing (SEM) campaign, every click has a price tag. As search engine marketers, our goal is to make sure that these clicks lead to conversions. One of the best ways of getting those conversions is by making…

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Before Your Web Site Goes Live: Your Online Marketing Checklist

When starting a new business, online marketing is not always at the top of your agenda, but it should be a priority. Getting a fully functional website is a sort of a leap of faith that requires some time, analysis and investment. Before…

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Facts & Myths on Negative SEO

Negative SEO happens when someone attempts to lower a website’s rankings on search engines. This can be done by employing simple “guerrila” tactics like sending links that are considered untrustworthy, denial of service (DOS) attacks, malware and other hacks meant…

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Four Social Media Sites You Should Stop Ignoring

There are so many social media sites out there, it can be hard to choose which ones to use. Most brands stick to Facebook and Twitter, even though there are many other sites that could help them reach out to new customers in…

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